- The Client: A boutique Manhattan hotel with deep roots in art, music, and design.
- The Challenge: Capture the hotel’s offbeat personality and appeal to travelers who value culture and individuality over conventional luxury.
- The Concept: Sell more than a place to sleep. Sell an experience that feels unmistakably New York, with a personality all its own.
- The Execution: Playful, detail-rich hospitality copy that brings the hotel’s vintage furnishings, creative atmosphere, and cultural influences to life.
- The Copy:
Capturing the essence of cool is about as easy as getting a solid grip on the slippery salmon tossed around the fish markets of Seattle. Interestingly enough, the lineage of the undeniable cool that’s been harnessed by the Ace Hotel New York can be traced back to the style spearheaded by its sister hotel: the Ace Hotel Seattle.
Formerly known as the Breslin Hotel, the Ace Hotel New York stands as a peerlessly hip 12-story boutique property that rests in the heart of Midtown Manhattan and fearlessly embraces New York’s magnetic art, music, and design culture.
Upon entering and glimpsing the fantastic pastiche of retro furniture, lighting, and finishes, it becomes quite obvious that the Ace is the ultimate urban hipster’s paradise—on weekends, you can even catch live DJs and bands playing in the lobby.
The Ace New York features 267 captivating rooms that epitomize its “High Card and Low Card” theme. Each room is decked out with flat-screen televisions, vintage furniture, guitars, and, of course, complimentary wireless internet.
As the needle drops on one of the choice vinyl records and sumptuous sounds begin reverberating throughout your room, all that’s left for you to do is grab a drink from the retro Smeg refrigerator, lay
back on the soft Pendleton bedding, and appreciate the brilliant street art that spices up the walls.
Certainly, the Ace Hotel New York’s style is a highlight, but this hotspot is more than just a pretty face.
Beyond the allure of the rooms, the Ace New York cultivates a unique and creative culture for guests to immerse themselves in. The hotel is home to Stumptown, which is a genuine contender for the title of New York City’s top coffee shop, and The Breslin Bar & Dining Room, which was created by the renowned owners of the famous Spotted Pig restaurant in the West Village.
Then, when you’re ready to get into it, you’ll be within walking distance of New York City landmarks like Times Square, Madison Square Garden, the Empire State Building, and the Broadway theaters. Rarely, one might say, has a hotel ever been so appropriately named.
